Brainstormed action plans

Process

The Partnership Task Force had identified the issues confronting the partnership that it considered most significant.  In addition, the Task Force members began brainstorming possible actions to improve the partnership.  These ideas were distributed in advance and were posted on a board from the beginning of the workshop.  All participants in the workshop were invited to add ideas to the brainstormed list at any point through the workshop.

In addition, at the end of the first day of the workshop, all participants discussed possible actions in small groups at their tables.  Again, each person was invited to add to the brainstormed list.

That evening, members of the Task Force and the facilitators reviewed the brainstormed actions and grouped them in order to make it easier for participants to understand all the options.  This grouped list was reviewed on the second day of the workshop.  Additional possible actions were added based on an open discussion of the issues confronting the partnership.

Each participant in the workshop was then asked to select the five actions on which they would like to see movement coming out of this workshop.  The votes were tallied over a break.  The nine actions that received more than 25 votes were identified as priorities.  Participants chose one of the nine to develop further.  Small groups met and identified (1) what this action might accomplish, and (2) the first step(s) in making the action happen, taken by whom and by when. 

Please note two things:

Priority actions

The nine priority actions identified were:

  1. Establish a priority for expanding formula funding.  (70 votes)

  2. Establish a marketing plan to show the value of our program.  (60)

  3. System work together for equitable funding for 1890’s, 1994’s and Hispanic Serving Institutions.  (47)

  4. CSREES become more pro-active in working with Congress.  (41)

  5. Establish a single annual reporting system.  (39)

  6. Develop a shared vision for the partnership.  (33)

  7. Establish formal joint priority setting.  (26)

  8. Develop a regular publication highlighting the impacts of the partnership.  (26)

  9. Generate new funding sources.  (26)

Action planning:  Establish a priority for expanding formula funding

Four groups worked on how to establish a priority for expanding formula funding.

Why this action is important

What this action might accomplish

Possible action plans

Group 1
Step to be taken By whom and when

Work through NASULGC/AESOP to elevate this as a priority

--

Find out what is needed to gain support from OMB

--

Link accountability to formula justification

--

Group 2
Step to be taken By whom and when

Develop a consistent message.

Marketing Committee, April 1, 2001

Present the message to the Congressional delegation.

Partnership leadership, April 15, 2001

Periodic reporting through the NASULGC Budget Committee to all segments of the partnership.

NASULGC Budget Committee and Partnership leadership, On-going

Group 3
Step to be taken By whom and when

Prepare two-page paper that clearly identifies reasons for improving formula funding.

--

Link accountability/impacts to formula funding (where is money going and what are the impacts?).  Study other models where formula/block and competitive grants are awarded.

--

Elevate to priority for NASULGC and AESOP Enterprises, state land-grant system ask for formula funds.  (Also in President’s budget.)  Improve/enhance accountability and reporting for formula funds.

--

Find out what it would take to convince others to support formula funding and develop consistent message on formula funding.  Send message, affect Farm Bill.

Establish Task Force to work with processes in place

Group 4
Step to be taken By whom and when

Tie increases in formula funding to emerging issues associated with the Administration and/or national priorities and articulate them well.  Or, ask for across-the-board increases (to meet inflation and devalued dollars).

--

Put together a COP/CSREES committee to decide and agree on priority issues.

--

Report out to Budget Committees and CSREES. 

COP/CSREES Committee

Work agreed-upon priorities and budget into budgets and requests.

Budget committees and CSREES

Speak in one voice!

All above in time for 2003 budget

 

Action planning:  Establish a marketing plan to show the value of our program

Two groups worked on establishing a marketing plan to show the value of the partners’ program.

Why this action is important What this action might accomplish

Possible action plans


Group 1
Step to be taken By whom and when

Appoint a marketing task force.  Build on current committees.  Chair of task force to report to COP Chairs and CSREES Administrator.

COP Chairs and CSREES Administrator, by March 15, 2001

Issue RFP for plan.  Initiate informal competition.

Task Force, by July 1, 2001

Develop consistent logo, “brand,” as part of the plan.

--

Group 2
Step to be taken By whom and when

Seek expert advice.

--

Seek system commitment.

--

List internal strengths and prepare consistent message for all audiences.

--

Identify what sells to different audiences.  (Identify metrics appropriate to each audience.)

--

Look at state marketing models.

--

How effective has AESOP been?  AESOP would be part of the marketing plan.

--

Establish monitoring through consultant feedback and enhanced appropriations.

--

 

Action planning:  System work together for equitable funding for 1890’s, 1994’s and Hispanic Serving Institutions

Two groups worked on the system working together for equitable funding for the 1890’s, 1994’s and Hispanic Serving Institutions.  One group explicitly added the territorial institutions into this grouping.

Why this action is important

What this action might accomplish

Possible action plans

Group 1
Step to be taken By whom and when

Establish National Task Force that includes representatives from the 1890’s, HSI’s, 1994’s, territories, 1862’s and CSREES.

COP Chairs

Define equitable funding.

Each partner’s institution as representatives from CSREES (1890’s, 1994’s, territories, HSI’s, 1862’s, CSREES)

Include appropriate language on the Farm Bill to address equitable funding issues.

Task Force, CSREES representative, NASULGC, COP Chairs, Budget Committee

Group 2

  Step to be taken By whom and when

Fund the institution to the level of authorization.

NASULGC and Budget Committee, for 2002 request

Increase the level of authorization.

NASULGC, Farm Bill Task Force, 2002

Revisit issue of program for all eligible institutions.

Farm Bill Task Force, 2002

Form or enhance alliances to secure state match funding.  Revisit Farm Bill to remove barriers.

--

Create new message to counter duplication and competition issue.

--

Track Congressional action.

--


Action planning:  CSREES become more pro-active in working with Congress

Three groups worked on CSREES becoming more pro-active in working with Congress.

Why this action is important

What this action might accomplish

Possible action plans

Group 1
Step to be taken By whom and when

Improve use of “impact statements.”

--

Show link between issues and budget (summarize legislative actions, show links to budget increases).

--

Group 2
Step to be taken By whom and when

Clarify CSREES staff roles in connection to Congress.

--

Develop a unified legislative agenda.

All system partners, for Farm Bill

Identify roles and responsibilities in dealing with Congress.

All partners

Group 3
  Step to be taken By whom and when

Develop strategy to identify the political “hot topics” and position ourselves to be seen as part of the solution.

--

Say, “We ARE an advocate for the system.”

CSREES

Establish a budget process where the COP’s and CSREES independently prioritize their program and budget, then all come together to determine areas of agreement/support.

--

Communicate with the new USDA Administrator about the difficulty of early deadline for “behind the curtain.”

State partners

Hold frequent briefings on the Hill, topic-focused with NPL’s, PD, state and customers participating.

--

Reestablish a system for communicating programs, impacts, and results with agency active.

--

Begin joint planning for Farm Bill input.

--


Action planning:  Establish a single annual reporting system

One group worked on establishing a single annual reporting system.

Why this is important

What this action might accomplish

Possible action plan

Step to be taken By whom and when

Establish task force.

COP Chairs, Chair of REEIS Task Force, Director of REEIS, CSREES Administrator, April 30, 2001

Assure adequate working representation from all partners.

Chair of Task Force, Directors of Programs, Volunteers, CSREES NPL representatives

Provide:

  1. Status reports to the system.
  2. Insure and define common deficiencies.
  3. Insure all reports and necessity of reports.
  4. Design feedback loop.

Task Force, in place and running in FY04


Action planning:  Develop a shared vision for the partnership

Two groups worked on developing a shared vision for the partnership.

Why this action is important

What this action might accomplish

Possible action plans

Group 1
Step to be taken By whom and when

Create a joint partner vision/future committee.

Leadership of partners, by March 15

Consolidate the partners’ visions.

Leadership of COP’s and CSREES, by August 1

Plan a process for visioning.

Joint committee, by September 1

Hold vision/future conference.

Vision committee, October-November 2001

Group 2
Step to be taken By whom and when

Revisit our original land-grant mission and re-evaluate it to fit society’s needs of today.

“Expanded” Joint Strategic and Planning Councils of ECOP and ESCOP, with ACOP, ICOP, AHS added

Start May 2001 at Fort Lauderdale, leading to a plan within 12 months

Engage all levels of the partnership.

Report back through the COP’s


Action planning:  Establish formal joint priority setting

Two groups worked on joint priority setting.

Why this action is important

Possible action plans

Group 1
Step to be taken By whom and when

Examine and evaluate current processes.  Recommend joint processes.

ECOP/ESCOP Joint Planning Committee and adequate representatives from CSREES and Budget Committees, by Fall 2001

Implement joint processes.

ECOP/ESCOP/CSREES leadership, by Winter 2001

Utilize priorities to inform partners’ budget development and with influential stakeholders.

Budget Committees, by Spring 2002

Group 2
Step to be taken By whom and when

Identify current process for priority development, program and budget to determine possible opportunity for collaboration among partners.

Joint ECOP/ESCOP Planning Committee with representatives from Budget and Legislative Committees and adequate representatives from CSREES, by Fall 2001

Establish a process to determine priorities for the partnership.

Joint Committee of AES/CES and CSREES leadership, by Winter 2001

Utilize priorities in working with both Legislative and Executive branches to determine funding needs in support of the priority programs.

AES, CES, CSREES, CARET, other organizations and leaders, by Spring 2001


Action planning:  Develop a regular publication highlighting the impacts of the partnership

Two groups worked on developing a regular publication highlighting the impacts of the partnership.

Reasons why this action is important

What this action might accomplish

Possible action plans

Group 1
Step to be taken By whom and when

Establish commitment and appoint task force.  Requirement for success:  Commitment includes active participation (i.e., information and resources).

June 1, 2001

Identify resources/host institution/staff.

October 1, 2001

Group 2
Step to be taken By whom and when

Establish commitment to publication with buy-in from all partners. Appoint a task force representative of all partners/regions.

CSREES, ESCOP, ECOP, ICOP, ACOP, by June 1, 2001

Identify staff and resources.  Decide where publication will be hosted, e.g. CSREES, university.  (Financial contributions must come from all partners/institutions.)

Task Force, by October 1, 2001


Action planning:  Generate new funding sources

One group worked on generating new funding sources.

Why this is important

What this action might accomplish

Possible action plan

Step to be taken By whom and when

Make IFAFS permanent.

Farm Bill Committee, Board of Agriculture (Milo Shult, Chair)

Use new funding authority to leverage funding from other agencies (NASA, EPA, HHS, Commerce, Education, Dept. of Justice).

Task forces (partner with other organizations), SUNEI, Ron Brown

Community development sustainable communities

Farm Bill process, CSREES and AESOP

Create joint committees to develop plans and infrastructure for old and new funding sources.

--

Create infrastructure outside of USDA to facilitate new funding sources (e.g. Urban Task Force efforts)

--


Action planning:  Individual actions to improve the partnership

Individuals also identified things they can personally do to improve the partnership.  They are listed here without names attached and grouped in categories.

Participate in following up on this workshop

Individual attitudes and general behaviors

Specific actions within individual organizations, institutions, states and regions

Brainstormed actions

Following is the entire list of all possible actions brainstormed before and during the workshop.  They are divided into categories, separating out those added on Wednesday morning of the workshop and the rest in topic categories.  The number of votes each received is listed.  Within categories, they are in descending order by the number of votes received.

Added on Wednesday morning at the conference

70
Establish a priority for expanding formula funding.
47
System work together to get equitable funding for the 1890’s, 1994’s and Hispanic Serving Institutions.
39
Establish a single annual reporting system.
36
Establish a marketing plan to approach Congress on the value of our programs and their impact and to ask for money.
26
Market the value of our programs and their impact to the general public, and get their feedback.
22
Form a USDA/Land Grant University Team to follow up on action items.
13
Establish lobbying and legislative support representative of all parts of the systems.
11
Define a process for future process planning and action inclusive of all COP’s.
1
Develop a mechanism to quantify prevention of problems.

Budget and priority setting

26
Establish formal joint priority setting.
24
Develop a joint budget for the system.
14
Build intelligence-gathering systems to identify emerging issues.
7
Consolidate stakeholder input gathered by all partners, on-going.
0
Form an ECOP/ESCOP/CSREES strategic planning group.  [Done]

Reporting and accountability

26
Develop a regular publication highlighting impacts of the partnership, similar to ARS’ Ag. Research.
16
Revamp reporting system with active system participation.
14
Develop a vehicle to chronicle our successes.
10
Develop standardized reporting system—long –term, timely feedback to all states
8
Define measures of impact.
7
CSREES will centralize and share reporting data with CES and AES.
6
Establish a mechanism to share best management practices.

Structure

7
Create mechanism to anticipate, do problem solving and take timely action on long-term issues and opportunities.
6
Reestablish something like the Joint Council that existed in the 1980’s to offer more opportunities for collaborative planning and evaluation.
5
Establish a standing advisory committee to deal with racial diversity/equity in 1862’s.
4
Establish four regional offices of CSREES.
2
Create mechanism to mobilize rapid response and problem solving on immediate short-term issues and opportunities.

Communication

25
CSREES will get computer system for better email, list serve, and ability to query
20
Develop new communication methods between customers, partners and funders
13
Director of CSREES will communicate more regularly to the system via email and will encourage sharing among the members
10
Educate CEO’s and university administration of the partnership and its purpose
1
Hold national town meetings for AES and CES
0
Publicize glossary of acronyms

Leadership of AES, CES and CSREES

9
Establish a System COP and do away with ECOP, ESCOP, CSREES and ACOP.
8
Reestablish monthly conference calls with CSREES Administrator and CES and AES administrators.
7
The leadership of the three groups will establish weekly conference calls and a regular schedule of meetings.  They will communicate to the system about their conversations.
3
Involve ESCOP and ECOP in stakeholder conferences with USDA agencies, e.g. CSREES, ARS, FSIS and APHIS.
2
ESCOP and ECOP leadership serve longer terms.
0
Eliminate the seniority system in leadership.

Leadership development

15
Establish a system-wide leadership development program that provides training and opportunities for emerging administrators.
4
Develop leadership throughout the system by establishing a way for those with passion and energy to network and provide input on emerging issues  -- electronically.
1
Develop a leadership “farm club” system at each land grant and at CSREES for graduate students and faculty.

Re CSREES National Program Leaders

24
Prepare job descriptions for NPL’s that reflect their roles in the partnership in addition to their discipline.
18
Allocate more discretionary funds within CSREES so NPL’s can initiate/influence changes in program direction.
14
AES and CES develop a list of their expectations of NPL’s in CSREES.
12
Establish more direct contact between NPL’s and AES and CES administrators.
7
Partners jointly develop and maintain an easily accessible directory of staff.

Partnership

33
Develop a shared vision for the partnership
22
Hold a partnership conference similar to this one, regularly/annually.
12
Develop implementation structure to follow-up partnership actions
10
Expand the partnership to include ARS, NRCS, ERS and the Forest Service.
9
Expand the AHS Diversity Task Force to include representatives of AES, CES and CSREES and incorporate it into the work of this partnership initiative.
8
Create incentives for partnering
8
Delineate the roles and expectations of all the partners.
5
Combine NELD & ACOP/ESCOP leadership development programs
5
Invite 1994’S and HSI’s to all aspects of the partnership
4
Develop strong partnerships at the state level – AES, CES, academic, international
4
Orient new staff to the land-grant mission & the partnership
1
Develop a process to share resources among partners

Personnel Exchange/ Staff Development

13
Increase the exchange of personnel between partner institutions
7
Develop short-term personnel exchange opportunities
5
Hold an annual meeting between CSREES staff and directors
3
Encourage cross-cultural sabbaticals (domestic or international) to shake us up and get us out of our ruts.
3
Conduct new AES/CES administrator conference at the national level.

Working with Congress

41
CSREES become more proactive in working with Congress
20
Increase joint collaborative planning for legislative requests
12
Clarify CSREES’ advocacy role
8
Invest more resources in lobbying
8
Identify key stakeholders who can influence the legislative and executive branches.

Business practices

5
CSREES establish a business practices committee to streamline paperwork flow and reporting and publish a monthly newsletter on business practices.
1
Encourage Congressional action to increase indirect cost ceiling.
0
CSREES establish legal processes and procedures to expedite program RFP’s in a timely manner.

Marketing

8
Establish a brand for the land grant university.

Promotion and tenure

0
Advocate the elimination of promotion and tenure.

Shift in program emphasis

25
Shift the program emphasis from agricultural production to include consumer issues, social sciences and human capacity.

Funding  

26
Generate new funding sources.
24
Evaluate the shift from formula to competitive programming.

Distance learning technology  

4
Expand internal use of distance education technology.

International  

14
Integrate and embed an international perspective in research, education and extension.

Name of USDA  

3
Change the name of USDA to Department of Food, Family and Natural Resources.

March 30, 2001
Prepared by Ellen Cull, Management & Organizational Consultant